What is affiliate marketing?

Affiliate marketing is a performance-based marketing strategy in which an affiliate promotes a company’s products or services and earns a commission for each sale or conversion that is generated through their efforts.

The affiliate can be an individual or a company that promotes the product or service through various channels such as their website, blog, social media, email marketing, or other digital platforms.

The company that offers the product or service is known as the merchant or advertiser, and they provide the affiliate with unique tracking links or codes to use in their promotions. When a customer clicks on the affiliate’s link and makes a purchase or performs a desired action, the affiliate earns a commission based on the agreed-upon rate.

Affiliate marketing is a popular way for businesses to expand their reach and increase sales, while also providing affiliates with a way to monetize their online presence and influence. It can be a win-win situation for both parties involved, as long as it is executed ethically and transparently.